false false 999 999 8 hours and 19 min. Erik Qualman 2.0 false 999 http://www.qksrv.net/interactive?aid=10653481&pid=3438228&url=http%3A%2F%2Fwww.audible.com%2Fadbl%2Fstore%2Fwelcome.jsp%3Fsource_code%3DCOMA0211WS021909%26entryRedirect%3D%2Fentry%2Foffers%2FproductPromo2.jsp%26entryParams%3D%5EproductID%7EBK_ADBL_001283 Business, Marketing false 0 2009-10-08T22:21:56Z USD unabridged 44068 image/jpeg t4_image.jpg 10630 2009-11-16T07:19:29Z false 1 http://img.audible.com/audiblewords/content/bk/adbl/001283/full_image.jpg 2009-10-07T00:00:00Z Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their email than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. In Socialnomics , you will learn: How the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain How successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites How to harness the power of social media, rather than being squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and is currently the global vice president of Online Marketing for the world's largest private education firm. Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. Socialnomics: How Social Media Transforms the Way We Live and Do Business (Unabridged) Nick Sullivan 1 false 999 false 999 24.95 socialnomics-social-media-transforms-live-business-unabridged 28 Audible, Inc. false 999 2009-09-21T00:00:00Z 35.64 http://audible.edgeboss.net/download/audible/content/bk/adbl/001283/bk_adbl_001283_sample.mp3 http://cdl.audible.com/cgi-bin/aw_streamer.pl?prod_id=BK_ADBL_001283&format=rm http://cdl.audible.com/cgi-bin/aw_streamer.pl?prod_id=BK_ADBL_001283&format=asf Socialnomics is an essential book for anyone who wants to understand the implications of social media.... BK_ADBL_001283 http://img.audible.com/audiblewords/content/bk/adbl/001283/small_frame.gif 2009-11-16T07:19:29Z